HGC Construction
When HGC approached The Legato Group, the company had a website – limited to publishing company information, similar to an electronic corporate brochure. The site needed a marketing strategy to achieve targeted results and to differentiate HGC from its competitors
As HGC expands its market presence in Cincinnati, the company needs visibility to attract projects and potential employees. HGC engaged The Legato Group with the following objectives:
Encompass messaging
for a diverse business and cohesively tell HGC’s
story
Provide credibility
for the company’s strengths
Increase HGC’s
visibility to attract new employees
Improve the subcontractor
work experience
It was important that HGC’s site design plan accurately reflect the company’s image and values. Because HGC’s staff is resource-constrained, they also required a hassle-free site, which meant easy updates and no service interruptions.
The Legato Group constructed a scalable, cost-effective solution by:
Creating a logical
information architecture to highlight many of HGC’s
projects
Building
an online careers section for current openings to match candidate experience
with key employment needs
Developing an online
subcontractors project opportunity tool
Creating a search
engine optimization program to increase visibility with their candidates and
provide HGC with a marketing edge over their competitors
