The Bloom Group
Since its founding in 1998, The Bloom Group has worked with dozens of large, mid-sized, and small professional services firms to design and execute superior marketing programs based on compelling intellectual capital. The firm regularly updates its site to reflect new services, news and insights of interest to its clients. When it was time for a complete revamping of the firm’s Web presence, The Bloom Group contacted The Legato Group for help.
Working closely with The Bloom Group and its design team, The Legato Group:
Created a logical
information architecture for the site
Built an online newsletter
subscription feature to increase The Bloom Group’s
visibility to potential clients and strengthen customer loyalty
Ensured the site’s
design and layout supported search engine optimization
Today, The Bloom Group’s site is a major contributor to the firm’s strong brand identity, a vital communication link with clients and prospects, and a critical generator of sales leads from target markets.
