John Tarvardian
John Tarvardian, founder of The Legato Group, has been a marketing strategist, product manager, and researcher for start- up companies and for small businesses. With over 15 years experience, he brings a wealth of experience to developing marketing solutions that increase revenue, raise brand awareness, and strengthen customer loyalty.
As a marketing strategist, he has designed and implemented repeatable and sustainable processes to continually gather and analyze market and customer needs for several clients. He has developed unique, high-quality, and cost-effective interactive merchandising solutions for major retailers such as Marshall Field’s, Sears, and Kays of England.
As a product manager, John has conducted market research via focus groups and user interviews to understand customer needs. He has developed and enhanced product offerings to meet customer requirements based on market input. He has identified, analyzed, and tracked competitive products and devised successful strategies for sales forces to use in selling against competitors.
